A landing page design for The Signet by JBG, a new luxury condo property located in downtown Mclean. Visitors can easily access information on the property, sign up for updates, and contact the sales office while on the website.
One of the project goals is to create a design that reflects the classical architectural design and timeless elegance of the new property. By using black & white photography and clean typography, the elegance and sophistication of the brand narrative takes on a visual form. And by adding subtle patterns and hints of colors, the forward-looking spirit of the brand emerges. The result is one of classic elegance and yet modern.